Holistic healthcare clinic in Melbourne, taking a different approach to wellness
Based in Collingwood, Melbourne, Mint is a holistic healthcare clinic that integrates modern medicine with traditional therapies. We were tasked with creating a brand identity and suite of collateral that mirrored their namesake: something crisp, clean, and restorative. The goal was to build a visual language that felt professional enough for clinical practice, yet vibrant enough to resonate with Melbourne’s inner-north community.
The Problem
Holistic clinics can often feel overly clinical and cold, or they lean too heavily into a generic wellness aesthetic.
Our suggestion to Mint was to create a unique visual language, drawing on themes of nature, balance and vibrancy, that could carve out a unique space in the often crowded health and wellbeing sector.
The Solution
We developed a minimalist identity centered around a grounded palette, refined typography and expressive imagery, The brand system was designed to feel breathable, utilising generous white space and a modern, sans-serif logotype.
The Outcome
Mint has successfully established itself as a cornerstone of the Collingwood health scene. The brand identity has provided a professional foundation that allows their multidisciplinary team to shine, creating a recognisable and trusted presence in a competitive wellness market.
Client
Mint Clinic
Year
2023
Industry
Holistic Health / Allied Health
Services
Credits
Clinic photography:
Michael Pham
